Some of my best reads and favorite authors can be found on Amazon.com . . . completely free of charge!
If you think I’m talking about the free reads offered to Amazon Prime members, think again.
I’m talking about the Customer Reviews sections of products offered for sale. They’re a virtual treasure trove of information—written by real people who share their personal experiences with real products.
For the uninitiated, the process works something like this: A “seller” (i.e., Amazon or a business selling through their site), posts a product for sale. As “buyers” purchase the product, they’re invited to rate it based on a five-star system and write a review of their experience. Such reviews can include everything from the timeliness of the product’s arrival to the quality (e.g., efficacy) of the product itself.
Looking for a blender? Consider the Vitamix 5200. It has a 4 ½ star rating based on hundreds of customer reviews—and that’s despite a $400-plus price tag! Even items as modest as nail polish warrant an enthusiastic customer response. Orly’s “Pink Chocolate”(a personal favorite!) inspired 284 reviews and (also!) earned a 4 ½-star rating.
My favorite customer reviews, however, are those involving vitamins and supplements.
People all over the world find (varying degrees of!) health, restoration and healing through nutritional products—and I love to read their stories! Just this past week, I stumbled upon serrapeptase, an enzyme produced by silkworms to dissolve their cocoons (it literally digests protein!).
Of course, I went straight to Amazon to hear what the people had to say!
What an enzyme! While my own research had stemmed from a few (annoying!) eye floaters I hoped to eradicate—I was soon sitting in rapt attention as I read the 202 reviews sharing the trials and tribulations—along with quite a few amazing outcomes!—of those who had tried the Doctor’s Best brand of the enzyme.
Interestingly, only a few of the posts mentioned eye floaters, which illustrates why such reading expeditions are so fascinating. I learned that serrapeptase (used for years in Germany and Japan, according to one reviewer), addresses a host of other conditions.
“Elskabar” from New Jersey claims that two doses of serrapeptase “erased” his chronic COPD (chronic obstructive pulmonary disease) so completely that he hasn’t needed asthma medication for two years. He wraps up his August 2011 review by calling the enzyme a “GOD-SEND” and promising that “You will be amazed.”
But there’s a litany of other benefits chronicled by my team of authors. Word has it that serrapeptase is a powerful anti-inflammatory that can shrink cysts, alleviate aches and pains, lower high blood pressure, heal varicose veins, dissolve scar tissue, clear sinuses and lungs, reduce arterial plaque, quell swelling, improve circulation and foster sleep.
Conditions like fibromyalgia, chronic fatigue syndrome, TMJ, arthritis and carpel tunnel syndrome have (supposedly!) bowed in its wake!
And of course, there are those pesky eye floaters. Out of 202 reviews, at least three people mentioned them.
Jane Byrd of Lexington, Ky., cut to the chase by titling her five-star review, “If you have eye floaters, try this product.”
After finishing “about half” the bottle, she experienced a “substantial diminishing” of her floaters, calling some of them “extremely faint and barely noticeable at all” in her February 2013 review.
Then, there’s my favorite, if only because it illustrates how people search for—and often find!—answers when conventional medicine claims none exists.
In Brian Nallick’s five-star review of July 2013, he tells how his eye doctor told him a floater he had gotten the previous year (his first) was “harmless, very common with nearsightedness” and would “NEVER EVER go away.”
His thoughts on the prognosis? “Totally lame” and “there has to be a way to get rid of it.”
Fortunately, his research led to serrapeptase. After two months of taking the enzyme, he says the floater had gone from “looking like a pitch black gnat” to a barely noticeable “very pale, opaque dot.”
When progress stalled, he posted an October 2013 update stating that he had just started using “Dr. Christopher’s Eyebright wash” in an attempt to banish the floater for good.
(Pretty sure I’ll be checking out that Customer Review section next!)
As for me, I’ve never written an Amazon review—although I’ve ordered plenty of products from the site and am often invited to do so.
On the other hand, maybe I’ve just posted a different type of review—a five-star rating for Amazon’s amazing Customer Reviews!
Copyright 2014-2016 Jonna Crispens. All Rights Reserved.